Hi, I’m Begoña, your creative senpai (senior student). I’m here to share everything I know about creativity to help you and your team become more confident and active about your creativity.

Creativity is a human feature we are all born with. It requires two ingredients : creative confidence (believing we are creative) and creative habit (using it).

Begoña Pino

…long explanation:

I am passionate about creativity: using it, learning about it, activating it in people, collecting creativity related gear, and the like. I’m a total geek about creativity and I believe the world needs everyone to reach their creative potential.

I have been creative my whole life, which is not to say I have a big body of work to show for it. However, it is my mission to help everyone interested to step up a notch in the current creative quotient so they can improve their lives and jobs.

I use humour and playfulness as core principles, focus on problem solving and innovation processes and use tools like Lego, board games, and tons of sticky notes…

I am currently focused on learning about the neuroscience of creativity and facilitating different processes like Design Thinking, and Lego Serious Play.

Signup below if you want me to email you updates on this space (new articles, publications and events creativity related). I promise not to spam. Seriously, I don´t have the time.